The Five Pitfalls of Program Design

Learn What Major Loyalty Program Design Pitfalls To Avoid In This Ebook

Ever read the book The Phantom Tollbooth? In it, the main character Milo travels through five distinct lands on his journey to find wisdom -- similar to the journey brands take when designing their customer loyalty or rewards programs.

Strategic, well-thought-out loyalty program design is a crucial first step for creating true long-lasting customer loyalty; yet far too often brands find their progress hindered after encountering a number of unexpected challenges during the design process.

Using parallels from Milo's journey, this ebook will walk you through the five major design pitfalls to avoid when building out your loyalty program or rewards program design, along with tips and ideas for ensuring your program design journey is smooth and successful.