Resource Guide
Understand the Challenges and Opportunities That Influence the Transit Industry
Remain Competitive, Gain Insights, and Encourage Desirable Riding Behaviors
Loyalty in the transportation industry is similar to typical loyalty among other sectors, with a few key differences. The typical loyalty program is focused on the goals of getting a customer to complete a sale or increasing basket size. To do so they offer key types of rewards and incentives to entice the customer into choosing one brand over a competitor.
This guide presents the challenges and opportunities of running a successful loyalty program within the transit industry.
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