Loyalty Program Cheat Sheet

How Well Do You Know The Different Types of Loyalty Programs?

Most consumers are familiar with loyalty programs—according to consumer research there are 3.3 billion loyalty memberships just in the US alone. While some might think all loyalty programs look and feel the same, in actuality there are different types of loyalty programs. Each type has its own features, benefits, and strategic purpose.

If you want to launch your own loyalty program, but aren't sure what type of program is best for your brand, this cheat sheet can help by:

• Providing descriptive overviews for the top 7 types of loyalty programs
• Detailing the different pros and cons of each program type
• Exploring how brands can strategically use different programs to achieve specific goals