A "Do This Not That" Guide For Your Loyalty Program  

Today's consumer environment has a lot of opinions on what loyalty programs: how they should run, what features they should have, what rewards or perks they should offer. When it comes to building and running a great loyalty program, there are a few specific things that you should do and that you shouldn't do to set your brand up for success. 

This resource includes:

• Important guidelines for loyalty program rewards
• Why simple program structures win customers over every time
• The hidden traps that lead to exorbitant program costs and tracking the wrong KPIs