Using a Tiered Approach to Loyalty Programs

Increase Customer Loyalty and Retention Using a Tiered Program Approach

Adding tiers to rewards and incentive programs is a proven strategy for driving customer loyalty. Tiers help brands enhance the customer experience and allow for better and more targeted segmentation. In this guide we cover important insights and tips such as:

  • The benefits of using tiered structures over traditional earn-and-burn formats
  • Why customers resonate and engage more with tiered programs 
  • Examples of how tier–specific segmentation helps personalize your customer communications and engagements  

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